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Digital Marketing
Module 1: Introduction to Digital Marketing
Definition and Overview of Digital Marketing
Importance of Digital Marketing
Traditional Vs Digital Marketing
Current Trends in Digital Marketing
Module 2: Understanding Your Target Audience
Identifying Target Audience
Market Segmentation
Understanding Customer Journey
Module 3: Website and SEO
Website Design and Structure
Search Engine Optimization (SEO)
On-page SEO
Off-page SEO
Local SEO
Module 4: Pay-Per-Click Advertising
Introduction to Pay-Per-Click (PPC)
Google Ads and its Features
Creating Ads Campaigns
Measuring ROI
Module 5: Social Media Marketing
Introduction to Social Media Marketing
Social Media Platforms (Facebook, Instagram, Twitter, LinkedIn, etc.
Creating a Social Media Strategy
Advertising on Social Media
Social Media Metrics
Module 6: Content Marketing
Introduction to Content Marketing
Types of Content (Blog, Video, Infographics, etc.)
Creating a Content Strategy
Content Distribution Channels
Measuring Content Marketing Success
Module 7: Email Marketing
Introduction to Email Marketing
Creating Email Campaigns
Email List Building
Email Metrics
Email Automation
Module 8: Analytics and Reporting
Introduction to Analytics
Setting Up Google Analytics
Understanding Metrics
Reporting and Analysis
Improving Performance
Website Design and Structure
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